“White Rabbit is a content ecosystem accessed through a plugin that recognizes the film and series you stream. It will then attempt to match that download to deals it’s made with the companies behind those movies or TV shows. The startup deals with this by inviting pirates to carry on using the kinds of unauthorized sites and services they’re using already, but with a twist.īy installing the White Rabbit browser plug-in, the company will be able to see what content the user is accessing. White Rabbit begins with the assumption that while they love their pirate sites, a many as 60% of pirates would happily reward creators if it was made easy enough.
Then again, nothing worthwhile is, so what do they have to offer? While many have had good intentions, only models focusing on the negative (copyright trolling, for example) have enjoyed any level of success.īlockchain startup White Rabbit is hoping to buck that trend but it’s not going to be easy. For as long as piracy has been mainstream, people have tried to find ways to monetize the system.
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